Do You Have to Start from Scratch?

Do you have to start from scratch? That’s a question every small business owner or manager asks when it comes to improving business. Every business is different. Some are more distinctive than others.

However, regardless of the industry, every business and I mean EVERY business wants to increase sales and streamline operations so there’s a positive bottom line.

Admittedly, does this mean that every business should be groundbreaking with every component of its business? Or, should a business seek help and suggestions from successful businesses?\ 

Emulate What’s Successful

It’s been said that imitation is the greatest form of flattery.  That’s a very popular go-to move by many small businesses who try to mimic the practices of a successful business. Effective businesses, regardless of its size or industry, have many common characteristics.

How does a business emulate a successful business? A business must fact-find, evaluate, and recreate those prosperous techniques. This imitating strategy involves researching, studying, and replicating the methods successful businesses follow.  By understanding and applying these tried-and-true tactics, a business attains a competitive edge and accomplish similar levels of success.

Study the Market

Market research is a critical component in becoming a successful business. Thoroughly examining the market entails the following:

  •  Study the business’ target market.
  •  Recognize the top competitors.
  •  Weigh the pros and cons of each competitor.

Every business can learn something from its competition. Reviewing a competitor’s strategies, products or services, pricing structure, marketing initiatives, or customer service practices can provide an invaluable perspective as to what works and doesn’t work in that business’ specific industry. It enables a business to decide what might be emulated in its business plan.

So, do you have to start from scratch? Well, not if you utilize market research to recognize any possible opportunities and threats. A successful business is one that uses this information to meet the needs of its customer base and stay one step ahead of its competitors.

Meanwhile, success is not automatic by simply replicating the competition. Every business is different. Therefore, a business needs to consider what practices or strategies would be appropriate for its specific business plan, while also continuing to emphasize ingenuity and uniqueness.

Moving those Accomplished Ideas to New Heights

Accomplished small businesses find ways to adjust and improve upon successful ideas. Following this approach allows small businesses to achieve their own new heights of success.

However, reaching these goals involves an openness to change, test how things currently stand, and defy the status quo. A business, which adapts and changes, can build upon its past achievements as well as experience future growth.

Never-Failing 

Change is the one constant in today’s world. Therefore, every business cannot rest on its laurels. Or, the competition will leave that business in its wake.

The clock is always ticking, so every business must remain one step ahead of its competitors. One step would feature duplicating a tried-and-true business prototype that has worked for several businesses.

Again, do you have to start from scratch? Absolutely not! The never-failing copied prototype has stood the test of time because of market research, customer feedback, and other measurements. Therefore, a business can experience growth and success by building upon this tried-and-tested method.

An Outline for Victory

For any business looking to surpass its competition, emulating the strategies of successful businesses can serve as an outline for victory. So, as a business do you have to start from scratch in building an effective business? Starting all over is not a profitable road to success. Staying the course, while tweaking various components of its business strategies can save a business both time and money.

Acquiring knowledge and making positive strides are just two byproducts a small business can benefit from imitating successful businesses. Therefore, becoming aware of what works for other successful businesses should be a priority for every small business. Methods such as best practices, advanced tactics, and practical management procedures are only a few ways a small business can learn from successful businesses.

Customers are attracted to successful businesses. For that reason, every business should strive for excellence in order to retain its current customer base, but also attract new potential customers. It’s important for every small business to keep current and up-to-date with its practices. However, why reinvent the wheel if a business can learn and emulate what works with other businesses.

Denis Sweeney