David vs. Goliath 2.0. Sounds like a summer movie box office sequel. However, for small businesses and small to medium-sized enterprises (SMEs) David vs. Goliath 2.0 symbolizes the day-to-day struggle of competing against larger companies that target the same customers.…
Read MoreAdvance your business through connections. It’s a very basic marketing concept. Any form of marketing or business development always will include several action steps. Some initiatives businesses may utilize to interact with potential customers include the following: – Initiate a…
Read MoreIn today’s business change is the one constant for every business. In fact, if there was ever a true statement said about business, it could be “Today is definitely not yesterday.” At the same time, it’s probably also safe to…
Read MoreRing that cash register! That’s an endless struggle for every small business. Each small business owner faces a wide variety of challenges to ring that cash register each and every day. Businesses confront significant obstacles to improve operations, keep customers…
Read MoreFind customers who benefit from you. Does that sound like a no-brainer? Not necessarily. Underserved areas are where businesses are not effectively meeting the desires of the population segments (business or individual consumers). How do you identify these markets? They’re…
Read MoreIf there’s a problem, lead the way – don’t delay. That should be the motto for every small business and nonprofit organization. In fact, action, not reaction, should be the road every small business or nonprofit must follow. Issues or…
Read MoreRevamping might be the answer for any business which experiences a consistent drop in profits. That’s especially the case when a business knows its products and services still benefit customers as well as provide solutions to their problems. There could…
Read MoreFollow-up: it is a business must! No matter how you spell it, follow-up is an important element in the success of a business. In fact, it IS imperative, unconditionally crucial, and essential. These two words, or the hyphenated word, cannot…
Read MoreThere is one cost-free approach to boost business performance. Owners/managers use their eyes and observe employees, customers, and competitors. The best part of observation is that it’s FREE! The lessons nonprofit organizations and for-profit businesses learn from oversight and listening…
Read More