Yesterday is over…plan for tomorrow. That should serve as the slogan for every small business. Challenges are the expected for the owner or manager of a small business. There isn’t a day which goes by that a small business owner/manager…
Read MoreFind the answer using a thoughtful approach. Solving problems, especially immediate critical problems, are part of the job description for a small business owner/manager. Many times, the answer becomes a quick response without much thought or consideration about potential future…
Read MoreMarketing should not be a misunderstood ingredient. However, it is. In fact, many small businesses, or large businesses for that matter, seem to miss the mark when it comes to effective marketing. Some businesses misunderstand how to properly utilize marketing…
Read MoreMarket research – seek more…not less. Every small business owner/manager needs to embrace this recommendation. That’s because too often small business owners believe market research costs too much money and it’s only helpful to large businesses. There’s no denying the…
Read MoreDon’t be shy about asking for help. That should be the motto for every business owner/manager. In fact, as a daily reminder, those words should be posted in a visible location at the business. It doesn’t matter if a business…
Read MoreIn its simplistic form, business longevity equals integrity and credibility. Many areas impact whether a business is successful or not. However, it’s easy to point out how lack of integrity and credibility can be the ticket to business sluggishness and…
Read MoreSet the right tone. That’s because, no matter its shape or size, each business or organization has its own “culture.” In the business world, many call it business culture, corporate culture, or organizational culture. So…What Is a Culture? It’s difficult…
Read MoreIs yes the right answer for every customer? That’s a question which small business owners/managers grapple on a daily basis. That’s because for years the common business refrain has been…“the customer is always right.” The phrase highlights the significance of…
Read MoreWhen it comes to business…bigger doesn’t always mean better. Small business and small to medium-sized enterprises (SMEs) owners and managers often think big and dream big. At first glance, that’s an obvious approach. For instance, if small business owners/managers didn’t…
Read MoreDavid vs. Goliath 2.0. Sounds like a summer movie box office sequel. However, for small businesses and small to medium-sized enterprises (SMEs) David vs. Goliath 2.0 symbolizes the day-to-day struggle of competing against larger companies that target the same customers.…
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