In its simplistic form, business longevity equals integrity and credibility. Many areas impact whether a business is successful or not. However, it’s easy to point out how lack of integrity and credibility can be the ticket to business sluggishness and…
Read MoreSet the right tone. That’s because, no matter its shape or size, each business or organization has its own “culture.” In the business world, many call it business culture, corporate culture, or organizational culture. So…What Is a Culture? It’s difficult…
Read MoreIs yes the right answer for every customer? That’s a question which small business owners/managers grapple on a daily basis. That’s because for years the common business refrain has been…“the customer is always right.” The phrase highlights the significance of…
Read MoreWhen it comes to business…bigger doesn’t always mean better. Small business and small to medium-sized enterprises (SMEs) owners and managers often think big and dream big. At first glance, that’s an obvious approach. For instance, if small business owners/managers didn’t…
Read MoreDavid vs. Goliath 2.0. Sounds like a summer movie box office sequel. However, for small businesses and small to medium-sized enterprises (SMEs) David vs. Goliath 2.0 symbolizes the day-to-day struggle of competing against larger companies that target the same customers.…
Read MoreAdvance your business through connections. It’s a very basic marketing concept. Any form of marketing or business development always will include several action steps. Some initiatives businesses may utilize to interact with potential customers include the following: – Initiate a…
Read MoreIn today’s business change is the one constant for every business. In fact, if there was ever a true statement said about business, it could be “Today is definitely not yesterday.” At the same time, it’s probably also safe to…
Read MoreRing that cash register! That’s an endless struggle for every small business. Each small business owner faces a wide variety of challenges to ring that cash register each and every day. Businesses confront significant obstacles to improve operations, keep customers…
Read MoreFind customers who benefit from you. Does that sound like a no-brainer? Not necessarily. Underserved areas are where businesses are not effectively meeting the desires of the population segments (business or individual consumers). How do you identify these markets? They’re…
Read MoreIf there’s a problem, lead the way – don’t delay. That should be the motto for every small business and nonprofit organization. In fact, action, not reaction, should be the road every small business or nonprofit must follow. Issues or…
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